The double process, bleach, and tone, platinum, bright blonde hair trend is in full effect. Over the past year, we have had many clients wanting to go platinum blonde. Not just standard blonde, we are talking white, cool, icy-blonde without a hint of gold. Not only can this color be difficult to accomplish, but it can also be compromising and high maintenance with a lot of at-home care. Your dreams can be achieved with a little help from some special toning shampoo. The number one product for a white blonde is violet shampoo.

Violet shampoo is like an at-home toner. Basic color theory: violet cancels out yellow. When hair is lightened it brings out underlying colors of unwanted tones, like orange, brassy copper, and yellow. To subdue those unwanted tones a complementary color is used to cancel them out. All-Nutrient Cool Violet Color+ Shampoo gently cleanses the hair while adding rich, cool violet tones to each strand. Use this violet-hued formula on highlighted, gray or white hair to neutralize yellow and brassy tones and restore vibrancy and shine between color services. It is also ideal for non-color-treated hair to add a hint of color. Keep color-treated hair healthy and vibrant between salon visits with our Color+ Shampoos. They provide maximum versatility and control the depth of color for healthier, shinier hair.

How to use All-Nutrient Cool Violet Color+ Shampoo :

Cleanse hair with a clarifying shampoo to clean scalp and open hair cuticle. We suggest All Nutrient ClarpHx Shampoo. Focus the shampoo on the roots and be careful not to rough up hair. Bleached hair is in a more fragile state, to begin with.

Towel dry hair lightly. Cut a lemon in half and squeeze juice at mid-lengths and ends of hair. The lemon juice is opening the hair cuticle and changing the pH of the hair. Hair has a pH between 4.5 and 5.5. The natural hair acidity prevents fungi and bacteria in the hair and scalp, and keeps the cuticle closed and healthy. The lemon juice will bring the hair pH down to about a 3, opening the cuticle and prepping the hair for the toner.

Apply the Color+ Cool Violet Shampoo, focusing on the areas that are most yellow first, then all over. You do not need to work the shampoo into the hair but let the violet color do the work. Clip up hair and let sit for 5-10 minutes depending on desired level of coolness . Rinse out with water on the cooler side. This will close the cuticle and bring hair back to its normal pH. 

Apply Cool Violet Color+ Moisturizer conditions the hair while adding rich, cool violet tones to each strand. Use this violet-hued formula on highlighted, gray or white hair to neutralize yellow and brassy tones and restore vibrancy and shine between color services. It is also ideal for non-color-treated hair to add a hint of color. Keep color-treated hair healthy and vibrant between salon visits with this Color+ Moisturizer. It provides maximum versatility and control the depth of color for healthier, shinier hair. Your lightened hair will be a healthy cool blonde!